:root{
  --bg:#ffffff; --ink:#131b24; --muted:#5b6b7a; --faint:#8a97a4;
  --line:#e7ecf1; --card:#f8fafc; --accent:#0b6bcb; --accent-ink:#08508f;
  --maxw:1080px; --readw:720px;
  --sans:"Inter",system-ui,-apple-system,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  --serif:Georgia,"Iowan Old Style","Times New Roman",serif;
}
@media (prefers-color-scheme: dark){
  :root{--bg:#0e1319;--ink:#e9eef4;--muted:#95a2b0;--faint:#6f7d8b;
    --line:#212b35;--card:#151c24;--accent:#5aa2ee;--accent-ink:#8fc0f5;}
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--sans);
  font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 22px}
a{color:var(--accent);text-decoration:none}
a:hover{text-decoration:underline}
.muted{color:var(--muted)}
.empty{padding:40px 0;text-align:center}

/* ---------- header ---------- */
.site-head{border-bottom:1px solid var(--line);background:var(--bg);
  position:sticky;top:0;z-index:20;backdrop-filter:saturate(180%) blur(6px)}
.head-inner{display:flex;align-items:center;gap:20px;padding:14px 22px}
.brand{display:flex;flex-direction:column;line-height:1.1;color:var(--ink)}
.brand:hover{text-decoration:none}
.brand-mark{font-weight:800;font-size:22px;letter-spacing:-.02em}
.brand-mark .mag{color:var(--accent)}
.brand-tag{font-size:11px;text-transform:uppercase;letter-spacing:.14em;color:var(--faint);margin-top:2px}
.site-nav{display:flex;gap:20px;margin-left:auto;flex-wrap:wrap;font-size:14px;font-weight:500}
.site-nav a{color:var(--muted)}
.site-nav a:hover{color:var(--accent);text-decoration:none}
.nav-toggle{display:none;margin-left:auto;background:none;border:0;color:var(--ink);
  font-size:22px;cursor:pointer;line-height:1}

/* ---------- kicker (category) ---------- */
.kicker{display:inline-block;font-size:12px;font-weight:700;text-transform:uppercase;
  letter-spacing:.09em;color:var(--kc,var(--accent))}
.kicker:hover{text-decoration:none;opacity:.8}

/* ---------- hero / lede ---------- */
.lede{display:grid;grid-template-columns:1.15fr 1fr;gap:32px;align-items:center;
  padding:36px 0 30px;margin-bottom:8px;border-bottom:1px solid var(--line)}
.lede-media{display:block;line-height:0}
.lede-img{width:100%;aspect-ratio:16/9;object-fit:cover;border-radius:14px;display:block}
.lede h1{font-family:var(--serif);font-size:clamp(28px,4vw,42px);line-height:1.1;
  letter-spacing:-.02em;margin:.18em 0 .22em}
.lede h1 a{color:var(--ink)}
.lede h1 a:hover{color:var(--accent);text-decoration:none}
.lede .dek{font-size:clamp(17px,2.4vw,21px);color:var(--muted);max-width:52ch;margin:.3em 0 .7em}
.dek{color:var(--muted)}

.section-label{font-size:13px;text-transform:uppercase;letter-spacing:.1em;
  color:var(--faint);margin:30px 0 4px;padding-bottom:8px;border-bottom:2px solid var(--ink);
  display:inline-block}

/* ---------- card grid ---------- */
.card-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(290px,1fr));
  gap:2px;margin:18px 0 36px;background:var(--line);border:1px solid var(--line);border-radius:14px;overflow:hidden}
.post-card{background:var(--bg);transition:background .15s;display:flex;flex-direction:column}
.post-card:hover{background:var(--card)}
.post-card-body{padding:18px 22px 24px}
.card-media-link{display:block;line-height:0}
.card-media{width:100%;aspect-ratio:16/9;object-fit:cover;display:block}
.media-ph{display:flex;align-items:center;justify-content:center;
  background:linear-gradient(135deg,var(--kc,var(--accent)),color-mix(in srgb,var(--kc,var(--accent)) 55%,#000));
  position:relative}
.media-ph::after{content:"";position:absolute;inset:0;
  background:radial-gradient(circle at 30% 25%,rgba(255,255,255,.18),transparent 60%)}
.media-ph span{color:#fff;font-weight:700;font-size:13px;text-transform:uppercase;
  letter-spacing:.1em;opacity:.92;z-index:1;text-align:center;padding:0 14px}
.post-card h2{font-family:var(--serif);font-size:21px;line-height:1.25;margin:.4em 0 .3em;letter-spacing:-.01em}
.post-card h2 a{color:var(--ink)}
.post-card h2 a:hover{color:var(--accent);text-decoration:none}
.post-card .dek{font-size:15px;line-height:1.55;margin:.3em 0 0}
.post-meta{font-size:12.5px;color:var(--faint);margin:.7em 0 0;font-weight:500;
  text-transform:uppercase;letter-spacing:.03em}

/* ---------- article ---------- */
.article{max-width:var(--readw);margin:0 auto;padding:34px 0 10px}
.article h1{font-family:var(--serif);font-size:clamp(29px,4.5vw,42px);line-height:1.13;
  letter-spacing:-.02em;margin:.16em 0 .18em}
.article .dek{font-size:20px;line-height:1.45;margin:.3em 0 .6em}
.article .byline{font-size:14px;color:var(--muted);margin:.9em 0 1.7em;
  padding-bottom:1.3em;border-bottom:1px solid var(--line)}
/* ---------- Intelligence: hub, reports, auth ---------- */
.nav-intel{font-weight:700;color:var(--accent)!important}
.intel-hero{max-width:var(--readw);padding:34px 0 24px;border-bottom:1px solid var(--line);margin-bottom:24px}
.intel-hero h1{font-family:var(--serif);font-size:clamp(28px,4vw,40px);line-height:1.12;margin:.2em 0 .3em}
.report-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));gap:20px;margin:10px 0 30px}
.report-card{background:var(--card);border:1px solid var(--line);border-radius:12px;padding:20px 22px}
.report-card h2{font-family:var(--serif);font-size:20px;line-height:1.25;margin:.35em 0 .3em}
.report-card h2 a{color:var(--ink)}

.report{max-width:var(--readw);margin:0 auto;padding:30px 0 10px}
.report h1{font-family:var(--serif);font-size:clamp(28px,4.5vw,40px);line-height:1.14;margin:.15em 0 .2em}
.report-teaser{position:relative}
.report-gate{margin:1em 0 2em;padding:28px 26px;background:var(--card);
  border:1px solid var(--line);border-radius:14px;text-align:center}
.report-gate h2{font-family:var(--sans);margin:0 0 .3em}
.report-gate p{max-width:46ch;margin:.4em auto}

/* auth pages — premium split layout (branding panel + form) */
body.auth-page{margin:0}
.auth-split{display:grid;grid-template-columns:1.05fr 1fr;min-height:100vh}
.auth-hero{background:linear-gradient(155deg,var(--accent) 0%,#083b73 95%);color:#fff;
  padding:52px 52px;display:flex;flex-direction:column;justify-content:center;gap:20px}
.auth-hero-brand{display:flex;align-items:center;gap:12px;color:#fff;text-decoration:none;margin-bottom:8px}
.auth-hero-brand:hover{text-decoration:none;opacity:.92}
.auth-hero-brand img{width:44px;height:44px;border-radius:11px;background:#fff;padding:5px}
.auth-hero-brand span{font-weight:800;font-size:16px;letter-spacing:.02em}
.auth-hero h2{font-family:var(--serif);font-size:clamp(28px,3.4vw,38px);line-height:1.14;margin:0;max-width:14ch}
.auth-hero-points{list-style:none;padding:0;margin:6px 0 0;display:flex;flex-direction:column;gap:14px}
.auth-hero-points li{position:relative;padding-left:30px;font-size:16px;opacity:.95;line-height:1.4}
.auth-hero-points li::before{content:"✓";position:absolute;left:0;top:-1px;width:20px;height:20px;
  background:rgba(255,255,255,.2);border-radius:50%;font-size:12px;display:grid;place-items:center;font-weight:700}
.auth-hero-foot{margin-top:auto;font-size:13px;opacity:.7;font-family:var(--sans)}

.auth-main{display:grid;place-items:center;padding:44px 30px;background:var(--bg)}
.auth-wrap{width:100%;max-width:388px;background:transparent;border:0;box-shadow:none;padding:0;margin:0}
.auth-brand{display:none} /* hero carries the brand on desktop */
.auth-brand img{width:50px;height:50px;border-radius:13px;box-shadow:0 4px 14px rgba(11,107,203,.28)}
.auth-brand .lbl{font-family:var(--sans);font-size:11px;font-weight:800;text-transform:uppercase;
  letter-spacing:.13em;color:var(--accent);margin-top:10px}
.auth-wrap h1{font-family:var(--serif);font-size:27px;line-height:1.15;margin:.1em 0 .3em}
.auth-wrap > .dek{font-size:15px;color:var(--muted);margin:0 0 6px}

@media (max-width:860px){
  .auth-split{grid-template-columns:1fr;min-height:auto}
  .auth-hero{display:none}
  .auth-main{min-height:100vh;padding:40px 22px}
  .auth-brand{display:flex;flex-direction:column;align-items:center;text-align:center;margin-bottom:16px}
  .auth-wrap h1{text-align:center}
  .auth-wrap > .dek{text-align:center;margin-inline:auto;max-width:32ch}
}
.auth-form{display:flex;flex-direction:column;gap:15px;margin-top:20px}
.auth-form label{display:flex;flex-direction:column;gap:6px;font-size:13px;font-weight:600;color:var(--muted)}
.auth-form .row{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.auth-form input{padding:12px 14px;background:var(--bg);border:1px solid var(--line);
  border-radius:10px;color:var(--ink);font-size:16px;transition:border-color .12s,box-shadow .12s}
.auth-form input:focus{outline:0;border-color:var(--accent);box-shadow:0 0 0 3px rgba(11,107,203,.15)}
.auth-form .btn-primary{margin-top:4px}
.btn-primary,.btn-secondary{display:inline-block;border-radius:10px;padding:13px 22px;font-size:15px;
  font-weight:700;cursor:pointer;text-align:center;font-family:var(--sans);border:1px solid transparent;
  transition:transform .13s ease,box-shadow .13s ease,background .13s ease,border-color .13s ease}
.btn-primary{background:var(--accent);color:#fff}
.btn-primary:hover{background:var(--accent-ink);text-decoration:none;transform:translateY(-2px);
  box-shadow:0 8px 20px rgba(11,107,203,.34)}
.btn-primary:active{transform:translateY(0);box-shadow:0 3px 8px rgba(11,107,203,.3)}
.btn-secondary{background:transparent;color:var(--accent);border-color:var(--line)}
.btn-secondary:hover{text-decoration:none;border-color:var(--accent);transform:translateY(-2px);
  box-shadow:0 6px 16px rgba(15,25,40,.10)}
.btn-secondary:active{transform:translateY(0)}
.btn-block{display:block;width:100%}
.auth-wrap .muted a,.auth-wrap a{color:var(--accent);font-weight:600}
.admin-preview{background:#3a3016;color:#e6c65c;border-radius:9px;padding:9px 14px;
  font-family:var(--sans);font-size:13px;font-weight:600;margin-bottom:16px}
.small{font-size:13px}
.notice{padding:12px 16px;border-radius:9px;margin:14px 0}
.notice.ok{background:#16351f;color:#7ad693}
.notice.err{background:#3a1a20;color:#f0899a}
@media (prefers-color-scheme: light){.notice.ok{background:#e6f5ea;color:#1a7d3a}.notice.err{background:#fdeaed;color:#b3283f}}
.account-table{width:100%;border-collapse:collapse;margin:16px 0}
.account-table th{text-align:left;padding:9px 12px 9px 0;color:var(--muted);font-weight:600;width:110px;vertical-align:top}
.account-table td{padding:9px 0;border-bottom:1px solid var(--line)}
.verified{color:#2ea043;font-size:13px}.unverified{color:var(--kicker);font-size:13px}
.est-tag{display:inline-block;font-family:var(--sans);font-size:11px;font-weight:600;
  text-transform:uppercase;letter-spacing:.05em;color:var(--kicker);
  border:1px solid var(--kicker);border-radius:5px;padding:1px 7px;vertical-align:middle;margin-left:6px}
.report-table{width:100%;border-collapse:collapse;margin:1.2em 0;font-family:var(--sans);font-size:15px}
.report-table th,.report-table td{text-align:left;padding:9px 12px;border-bottom:1px solid var(--line)}
.report-table th{color:var(--muted);font-size:13px;text-transform:uppercase;letter-spacing:.03em}
.report-gate-preview{margin-top:1.5em;padding-top:1em;border-top:1px solid var(--line)}
/* premium (Tier 3) */
.premium-banner{display:inline-block;font-family:var(--sans);font-size:12px;font-weight:800;
  text-transform:uppercase;letter-spacing:.08em;color:#fff;background:linear-gradient(90deg,var(--accent),#8a5cf6);
  padding:6px 14px;border-radius:999px;margin:1.6em 0 .6em}
.report-premium{border-top:2px solid var(--line);padding-top:.4em}
.premium-gate{background:linear-gradient(160deg,rgba(138,92,246,.10),rgba(11,107,203,.08));
  border-color:rgba(138,92,246,.35)}
.premium-tag{display:inline-block;font-family:var(--sans);font-size:11px;font-weight:800;
  text-transform:uppercase;letter-spacing:.08em;color:#8a5cf6;margin-bottom:6px}
/* report charts (inline SVG, theme-aware) */
.chart{margin:1.7em 0;padding:18px 20px;background:var(--card);border:1px solid var(--line);border-radius:12px}
.chart-title{font-family:var(--sans);font-size:14px;font-weight:700;color:var(--ink);margin-bottom:12px}
.chart-sub{font-weight:500;color:var(--faint);font-size:12px}
.chart-svg{width:100%;height:auto;overflow:visible;display:block}
.chart-lbl{fill:var(--muted);font-family:var(--sans);font-size:14px}
.chart-val{fill:var(--ink);font-family:var(--sans);font-size:14px;font-weight:700}
.chart-bar{fill:#9aa7b5}
.chart-bar-hi{fill:var(--accent)}
.chart-note{font-family:var(--sans);font-size:12px;color:var(--faint);margin-top:10px}
.report-actions{display:flex;gap:12px;flex-wrap:wrap;margin:2.2em 0 0}

/* premium request/pay modal */
.modal-overlay{position:fixed;inset:0;z-index:80;background:rgba(10,15,25,.55);
  backdrop-filter:blur(3px);display:grid;place-items:center;padding:20px}
.modal-overlay[hidden]{display:none}
.modal{position:relative;width:100%;max-width:420px;background:var(--bg);border:1px solid var(--line);
  border-radius:18px;padding:30px 30px 26px;box-shadow:0 20px 60px rgba(0,0,0,.35);
  animation:modalpop .18s ease}
@keyframes modalpop{from{opacity:0;transform:translateY(10px) scale(.98)}to{opacity:1;transform:none}}
.modal-close{position:absolute;top:12px;right:14px;background:none;border:0;font-size:26px;line-height:1;
  color:var(--muted);cursor:pointer}
.modal-close:hover{color:var(--ink)}
.modal h2{font-family:var(--serif);font-size:23px;margin:.3em 0 .35em}
.premium-price{font-family:var(--sans);font-size:34px;font-weight:800;color:var(--ink);margin:14px 0 18px}
.premium-price span{display:block;font-size:12px;font-weight:600;text-transform:uppercase;
  letter-spacing:.06em;color:var(--faint);margin-top:2px}
.modal-or{text-align:center;color:var(--faint);font-size:12px;margin:14px 0;position:relative}
.modal-or span{background:var(--bg);padding:0 12px;position:relative;z-index:1}
.modal-or::before{content:"";position:absolute;left:0;right:0;top:50%;height:1px;background:var(--line)}

/* print / Save-as-PDF: clean, branded, no chrome */
@media print{
  .site-head,.site-foot,.cookie-banner,.ad-slot,.no-print,.report-gate,
  .nav-toggle,.tag-row,.report-actions{display:none!important}
  body{background:#fff!important;color:#111!important}
  .wrap,.report,.article{max-width:100%!important;margin:0!important;padding:0!important}
  a{color:#111!important;text-decoration:none!important}
  .chart,.report-table,.faq-item,figure{break-inside:avoid}
  .report::before,.article::before{content:"iPharmag Intelligence — ipharmag.com";
    display:block;font-family:var(--sans);font-size:11px;font-weight:700;letter-spacing:.08em;
    text-transform:uppercase;color:#0b6bcb;border-bottom:1px solid #ddd;padding-bottom:8px;margin-bottom:16px}
  .chart{background:#fff!important;border:1px solid #ddd!important}
  .chart-bar{fill:#8a97a4!important}.chart-bar-hi{fill:#0b6bcb!important}
  .chart-lbl{fill:#444!important}.chart-val{fill:#111!important}
  @page{margin:16mm 14mm}
}

/* AEO: key takeaways + FAQ */
.key-takeaways{margin:0 0 1.8em;padding:18px 22px;background:var(--card);
  border:1px solid var(--line);border-left:4px solid var(--accent);border-radius:10px;
  font-family:var(--sans)}
.key-takeaways h2{font-size:13px;text-transform:uppercase;letter-spacing:.08em;
  color:var(--muted);margin:0 0 .5em}
.key-takeaways ul{margin:0;padding-left:1.2em}
.key-takeaways li{margin:.35em 0;font-size:16px;line-height:1.5}
.faq{margin:2.4em 0 0;font-family:var(--sans)}
.faq h2{font-size:22px;letter-spacing:-.01em;margin:0 0 .6em}
.faq-item{border-top:1px solid var(--line);padding:1em 0}
.faq-item h3{font-size:17px;margin:0 0 .3em}
.faq-item p{margin:0;color:var(--muted);font-size:16px;line-height:1.6}

.ad-slot{margin:2.2em auto;text-align:center;min-height:100px}
.ad-label{display:block;font-family:var(--sans);font-size:10px;text-transform:uppercase;
  letter-spacing:.1em;color:var(--faint);margin-bottom:6px}
.article-hero{margin:0 0 1.8em}
.article-hero img{width:100%;border-radius:12px;display:block}
.article-hero figcaption{font-family:var(--sans);font-size:13px;color:var(--faint);
  margin-top:.5em;text-align:center}
.article-body{font-family:var(--serif);font-size:19px;line-height:1.72;color:var(--ink)}
.article-body p{margin:1.15em 0}
.article-body h2{font-family:var(--sans);font-size:23px;line-height:1.3;
  margin:1.8em 0 .4em;letter-spacing:-.01em}
.article-body blockquote{margin:1.5em 0;padding:.5em 1.3em;border-left:3px solid var(--accent);
  color:var(--muted);font-style:italic;font-size:20px}
.article-body a{color:var(--accent-ink);text-decoration:underline;text-underline-offset:2px}
.article-body em{font-style:italic}

.sources{margin-top:2.6em;padding-top:1.3em;border-top:1px solid var(--line);
  font-family:var(--sans);font-size:15px}
.sources h3{font-size:12px;text-transform:uppercase;letter-spacing:.08em;color:var(--faint);margin:0 0 .6em}
.sources ul{margin:0;padding-left:1.2em}
.sources li{margin:.2em 0}

.tag-row{display:flex;flex-wrap:wrap;gap:8px;margin:2em 0 0;font-family:var(--sans)}
.tag{font-size:13px;background:var(--card);border:1px solid var(--line);
  border-radius:999px;padding:5px 13px;color:var(--muted)}
.tag:hover{text-decoration:none;border-color:var(--accent);color:var(--accent)}

.disclaimer{max-width:var(--readw);margin:2.4em auto 0;font-family:var(--sans);font-size:13px;
  color:var(--muted);background:var(--card);border:1px solid var(--line);
  border-radius:10px;padding:13px 16px}

/* ---------- pager ---------- */
.pager{display:flex;align-items:center;justify-content:space-between;gap:14px;
  margin:24px 0 44px;font-size:14px;font-weight:500}
.section-head{padding-top:34px}

/* ---------- footer ---------- */
.site-foot{border-top:1px solid var(--line);margin-top:50px;padding:34px 0 26px;
  font-size:14px;color:var(--muted)}
.foot-inner{display:flex;justify-content:space-between;gap:30px;flex-wrap:wrap;
  padding-bottom:20px;border-bottom:1px solid var(--line)}
.foot-inner strong{color:var(--ink);font-size:18px}
.foot-nav{display:flex;gap:18px;flex-wrap:wrap;align-items:flex-start}
.foot-nav a{color:var(--muted)}
.foot-legal-nav{flex-basis:100%;order:9;border-top:1px solid var(--line);padding-top:18px;margin-top:6px;font-size:13.5px}
.foot-legal{padding-top:16px;font-size:12.5px}

/* ---------- cookie banner ---------- */
.cookie-banner{position:fixed;left:0;right:0;bottom:0;z-index:60;
  background:var(--ink);color:var(--bg);box-shadow:0 -6px 24px rgba(0,0,0,.22)}
.cookie-inner{max-width:var(--maxw);margin:0 auto;padding:16px 22px;display:flex;
  align-items:center;gap:20px;flex-wrap:wrap}
.cookie-inner p{margin:0;font-size:13.5px;line-height:1.5;flex:1;min-width:260px;opacity:.92}
.cookie-actions{display:flex;gap:10px;flex-wrap:wrap}
.btn-cookie{cursor:pointer;font-size:13px;font-weight:600;padding:9px 16px;border-radius:8px;
  border:1px solid transparent;font-family:var(--sans)}
.btn-cookie.ghost{background:transparent;border-color:rgba(255,255,255,.35);color:var(--bg)}
.btn-cookie.primary{background:var(--accent);color:#fff;border-color:var(--accent)}
.btn-cookie:hover{opacity:.9}

/* ---------- responsive ---------- */
@media (max-width:760px){
  .nav-toggle{display:block}
  .site-nav{display:none;flex-direction:column;width:100%;gap:12px;margin:10px 0 4px}
  body.nav-open .site-nav{display:flex}
  .head-inner{flex-wrap:wrap}
  .lede{grid-template-columns:1fr;gap:18px}
  .card-grid{grid-template-columns:1fr}
  .cookie-inner{flex-direction:column;align-items:stretch}
}